With an annual revenue of $280bn last year, it’s fair to say Amazon is a permanent fixture in the business world, and it’s here to stay. Navigating the marketplace as a customer is simple, but as a seller it presents a daunting challenge. Paul Adams aims to help navigate this gauntlet, as CEO of Amazon Marketplace Services platform Tambo.His experience on the digital teams for the likes of BA and many others has positioned him perfectly to understand the steps businesses should take to find success on digital platforms. Paul shares the unique developments he’s made in the world of online sales, and the lessons learned from playing competitive tennis at a young age which carry over to his business. Lee and Paul discuss:The biggest challenges in starting the businessBeing at the forefront of digital developmentsRetaining a business’ core DNA when upscalingChanging long-established business modelsPast and present digital ‘eras’Links and references at: https://www.extrology.com/Get in touch: lee@extrology.comSponsored by Progresso Talent Partners: https://www.progressotalent.com/Produced by Podcast Labs: https://podcastlabs.co.uk/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/