Over the past two decades, Jesse Cannon has worked in nearly every aspect of the music business and now has had immense success in the podcast business. Most notably, making records with groups like The Cure, Animal Collective, The Misfits, The Menzingers, Man Overboard, Basement, Transit, Thank You Scientist, Somos, Leftover Crack, Brand New, NOFX and over a thousand more. He is also known for writing two of the top-rated music books on Amazon, Get More Fans: The DIY Guide To The New Music Business, which details how bands effectively promote their music and Processing Creativity: The Tools, Practices, And Habits Used To Make Music You’re Happy With, which has received immense praise for its innovative take on how musicians can make more emotionally powerful music. He presently produces hit podcasts like Fast Politics and The New Abnormal as well as hosting the popular YouTube channel Musformation.IN THIS EPISODE, YOU’LL LEARN ABOUT:Leveraging others to develop your skillsWhere to networkHow reading marriage counseling books will make your band strongerWhy imitation is ruining your chances of getting noticedServing the songHow to experiment with your music in a way that actually benefits your songsCreating musical “earworms”Making a marketing calendar for your releasesDifferent types of content that you can create to catch the attention of new audiencesUnderstanding social media algorithmsStudying algorithm metricsHow to get on Spotify playlistsCommon mistakes artists make with marketingWhy it is a great idea to collaborate with other artists and have them featured on your tracksTo learn more about Jesse Cannon, visit: https://www.jessecannon.com/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/  Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej  Have questions you’d like answered on the show?Send them to questions@masteryourmix.comPlease leave a rating and review:https://masteryourmix.com/review/ Thanks for listening!