Diversity Delivers, Personalization Pitfalls, Money Movers, & More

Sounds Profitable

EpisodeJan 24, 20243m

Diversity Delivers, Personalization Pitfalls, Money Movers, & More

Sounds Profitable

EpisodeJan 24, 20243m

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.

Top comments

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

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