184: Beyond the Numbers: Human-Centered Marketing & Offers with Brooke Monaghan
If you feel like online business and marketing has changed, you are not alone! It’s something I’ve been talking a lot about behind the scenes but when I met Brooke, I knew it was time to talk about it on the podcast.
In this episode, I’m chatting with Brooke Monaghan a business coach, podcaster, and founder of Fruition Growth Network. She shares her approach to fostering a business that honors both wellbeing and the bottom line. This conversation is essential for anyone looking to navigate the delicate balance of profitability and personal values in today’s competitive marketplace. We chat all things podcasting, marketing and creating offers. It’s a must listen!
Episode Highlights:
- [00:03:41] Why traditional business growth strategies may not align with the goals of lifestyle entrepreneurs.
- [00:04:09] Building a business foundation that captures and retains attention effectively.
- [00:07:25] The shift in marketing dynamics in 2024, emphasizing authenticity and human connection
- [00:21:36] the importance of clear, impactful offers and how they can be tailored to meet the diverse needs of different client segments.
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/184
Join Brooke’s Summer Biz Camp. Dive deeper into basic strategy considerations like positioning, positionality, business modeling, pricing, offers, content, and marketing strategy all through a values-first lens: https://www.reimaginingonlinebusiness.com/camp
Transform your podcast into a dynamic tool to attract clients and amplify your business, all within five days.
Start listening today! http://wildhomepodcasting.com/profit
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