Influencers of Sponsorship Marketing - a Roth Revenue Podcast • #7: Steve Merker - VP, Corporate & Community Partnerships at Princess Margaret Cancer Foundation • Listen on Fountain
#7: Steve Merker - VP, Corporate & Community Partnerships at Princess Margaret Cancer Foundation
In this episode of the Roth Revenue Podcast, Gavin sits with Steve Merker - head of fundraising at the world-renowned Princess Margaret Cancer Centre's foundation. We discuss how Steve helped launch the Ride to Conquer Cancer. Best practices in cause marketing sponsorships. A cool story of his first pitch to Swiss Chalet. And great professional and personal development advice.
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Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.
About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.