Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business. 00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating 01:50 - 03:26 Mental health and managing it 03:26 - 07:36 Advice to creators 07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times 11:26 - 13:15 How the fame affected him as a person 13:15 - 14:54 What they look for when signing talent 14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses 16:51 - 19:28 Setting up Final Straw Production and the vision 19:28 - 21:05 What his family makes of his career 21:05 -22:20 What is one piece of advice for a creator 22:20 - A creator Joe is loving at the moment Joe's favourite creator at the moment: FISH13: https://www.youtube.com/c/FISH13