Want to land meetings with decision-makers who seem out of reach? How to break through the noise with a personal touch that delivers results.
In this episode of Sharkpreneur, Seth Greene speaks with Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, and best-selling author of Get the Meeting. Stu is the creator of the concept known as contact marketing. This strategy utilizes personalized, creative outreach to secure meetings with anyone, including the most difficult-to-reach decision-makers. From sending custom cartoons to using AI tools, Stu shares how entrepreneurs can make their outreach stand out in an age of digital noise. He also discusses his new AI-enhanced version of his book, How to Get a Meeting with Anyone, and how he has kept his marketing fresh, human, and engaging over the years.
Key Takeaways:
→ How personalized cartoons can break through the noise in marketing.
→ Why AI plays a huge role in the future of contact marketing.
→ Why effective delegation is the most critical skill for entrepreneurs.
→ How to find and leverage your niche in the digital marketing world.
→ The power of humanization in your outreach strategies.
Stu Heinecke is a bestselling business author, a Hall of Fame-nominated marketer, and one of The Wall Street Journal’s cartoonists. In How to Get a Meeting with Anyone (2016), he introduced the world to “Contact Marketing,” which uses micro-focused campaigns to connect with critically important accounts and prospects. Using the twenty categories of contact campaigns outlined in the book, readers have achieved explosive growth in their careers, businesses, and lives. In Even More Outrageous Ways to Get a Meeting with Anyone (10-2019), Heinecke adds more techniques, tips, and strategies, more than sixty illustrated case studies, an updated Contact Marketing model that sets a new response baseline—at 100%—and introduces “Pocket Campaigns” as a replacement for business cards.
Connect With Stu:
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