Your goals are set. Your plan to achieve them is in place. You've started executing and had a great first week or two and then all of a sudden, it's get HARD. Really, really hard. What just happened? Why did it happen? And how do you fight through it to keep moving forward? In this episode, Joseph Mencel explains why replacing old habits & routines with new ones is so difficult. Joseph provides some tips on how to prepare for the extreme gravitational pull of your old habits & routines, before throwing down practical & strategic advice on how to fight against them. An episode sure to resonate with your own experiences. Enjoy!