This podcast is sponsored by WorkHere.com and Emissary.ai Aley Brown is the VP of marketing for outplacement services firm CareerMinds...As a marketing leader in the human resources space, her expertise includes SEO, content marketing, social media, lead nurturing, demand generation, account-based marketing, and buyer persona and journey development, all within the human resources field.  Aley joined Careerminds as an intern in 2011 and has held various marketing roles since then. She has also worked in marketing at PayPal and eBay. In each of these roles, she has been a top performer, improving lead generation and deal opportunities several times over. She graduated Magna Cum Laude from The University of Kansas with a degree in Management and Human Resources TOPICS 1) What is SEO and Why should HR care about it? 2) How do marketing professionals use SEO? 3) How can HR professionals use SEO to gather data about their HR strategies? What the career page ranks for What keywords contain their company name Search volume and cyclical trends 4) Content marketing and other tips Learn more about your ad choices. Visit megaphone.fm/adchoices