In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. 

Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.