Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

• How the content team at Monday.com acts as a strategic partner to departments across the business
• The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
• How they use audience engagement and feedback to make better content

Timestamps

• (00:00) - - Intro
• (07:35) - - Content Strategy as a Career
• (10:07) - - Monday.com’s Messaging Strategy
• (11:54) - - Transitioning to a Multi-Product Brand
• (16:42) - - Using Content to Create Trust
• (25:18) - - How They Create Sales Enablement Content for Enterprise Accounts
• (28:00) - - Monday's Value-Based Thought Leadership Strategy
• (31:40) - - Behind the Scenes: Working With a Cartoonist
• (37:49) - - How Their Newsletter Has a 30% Open Rate
• (40:00) - - Getting Buy-in For Thought Leadership
• (41:49) - - Boosting Open Rates with Quality Sender Names
• (48:08) - - Transforming Job Stress into Meaningful Leadership
• (49:33) - - Successful Idea Testing on a Smaller Scale

Send guest pitches and ideas to hi@exitfive.com
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