In this episode, Dr. Lloyd Glauberman shares his journey into psychology and hypnotherapy, discussing the importance of sleep, the obesity epidemic, and introduces the concept of lifestyle intelligence. He emphasizes the need for tailored approaches to behavior change and the innovative tools available for personal development, including his app that combines storytelling and hypnosis.
Connect with Dr. Glauberman through his website and you can download his app on the Apple store with a free 30 day trial.
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Takeaways
- Hypnosis is a common state we experience daily, often without realizing it.
- Sleep is crucial for cognitive function and emotional regulation.
- The obesity epidemic is influenced by lifestyle choices and sleep deprivation.
- Lifestyle intelligence is about understanding and improving our health behaviors.
- Self-esteem has shifted from real-life interactions to social media validation.
- Hypnosis can be effective when tailored to individual needs.
- The brain cleans itself during sleep, highlighting its importance for health.
- Healthy behavior skills should be integrated into early education.
Show Transcript
Cheryl McColgan (00:01.038)
Hi everyone, welcome to the Heal and Nourish Grow podcast. Today I am joined by Dr. Lloyd Globberman, but he has generously said that I should call him Lloyd during the show. but just so you know, he is a doctor. Of course you heard that in his official bio, but Lloyd, I’d really love if you could share with the audience now, just in your own words, what got you into this line of work and what got you interested in helping people with their health and wellness?
Lloyd Glauberman (00:25.712)
I stumbled into the profession of psychology after I graduated from college. And at the time, in addition to being in college, I played drums in a rock and roll band. And like everybody else, I wanted to be a rock star. However, as the fact that we’re talking right now just lets everybody know that never happened. So I had to figure out something else. And it was during that time when Vietnam War was still in.
Cheryl McColgan (00:39.82)
Of course!
Cheryl McColgan (00:46.606)
you
Lloyd Glauberman (00:55.322)
in play and the only way to avoid being involved with that in an appropriate fashion was to work for the government in the health professions in some kind of way. And I stumbled across a job at the Massachusetts Mental Health Center, which was a psychiatric facility for residents of Harvard. So it was an up-tempo, really smart bunch of folks kind of thing. And so I walked in, off the street,
went upstairs to the person who was in charge of personnel and I said, you by chance don’t have any jobs available, do you? For people who might want to begin a career. And they said, did you graduate college? And I said, yeah, seven days ago. They said, fine. When can you start? What? do mean, when can I start? I’m not even sitting down in your office. I said, are you actually hiring me right now? She said,
Yeah, you look like you can do the job. Monday. Okay. That started my career, that bizarre set of circumstances. So I get there and I am now a psychiatric aid helping deal with and support people who have severe emotional problems, obviously, because they’ve been hospitalized. And I was getting very nice feedback from the staff, from the nurses who had been there for decades, from the psychiatric residents. said, you know, you should go into the business. Hence.
I did. I started applying to graduate school. I got married early. My wife and I moved to California and I bumbled and stumbled through the whole process and finally got my doctorate from Syracuse in 1976. Came to New York, took the licensing exam and here we are decades later and I’m still involved in the business and it’s still enjoyable even though I’m a new
Cheryl McColgan (02:48.13)
That’s an amazing story. it’s funny actually how much we have in common because people that have listened to the podcast before might know that my background is in psychology. And I did go to graduate school for psychology as well, but I did not finish, unlike you. And also wanted to be a rock star, played the saxophone for many years.
Lloyd Glauberman (03:06.132)
Well, we have a lot in common. Welcome to those who didn’t make it.
Cheryl McColgan (03:14.478)
What a wild and wonderful world of health and wellness. But I think obviously the fact that you’re still excited about it and still coming out with new things even further along in your career is really amazing. And one of the things that caught my eye when your team reached out was that you also work with hypnotherapy. And that’s something, a topic that I’ve never covered on the show before. It’s not something that I’ve ever really looked deeply into.
Lloyd Glauberman (03:35.529)
Yes.
Cheryl McColgan (03:42.07)
other than the old movies where the guys wavin’ the clock in front of the face or something. That is about the extent of my knowledge. So I’d love it if you would just share with me and the audience what exactly is hypnotherapy and then how have you been using it to help people change their behaviors?
Lloyd Glauberman (03:58.226)
In a variety of different ways, I’ll go through my own understanding of it. mean, hypnosis is one of those magical terms, right? I mean, when you say somebody is in hypnotherapy as opposed to psychotherapy, like I’m doing CBT, you know, I’m doing hypnosis, ooh, you get that kind of thing. People don’t realize that trance is something that we are in and out of all day long.
But because it’s so commonplace and we’re so used to it, we don’t call it hypnosis. We just call it, for instance, daydreaming. Have you ever been in a really deep daydream when somebody’s calling your name one, two, three times and you finally hear it and go, realize they had called you by your name three times and you didn’t hear it? That’s a hypnotic trance state, but it’s not called that.
Cheryl McColgan (04:50.348)
Absolutely.
Lloyd Glauberman (04:56.018)
Then, because nobody’s talking to you to go deeper and deeper, you’re just doing it on your own, right? People don’t realize how much life is in and out of trance. Another commonplace experience, you’re listening to music and suddenly a tune pops up from your high school years, one of your favorite years, right? And suddenly your mind kind of goes back in time and is beginning to relive that moment. In hypnosis,
That’s called age regression. But when you’re listening to it by yourself, you don’t call it anything, you’re just in the past and enjoying that moment of thinking about something that occurred back. All of those experiences that occur in hypnosis are wired into us and occur all the time. We’re little bits and pieces of audio voices in our head floating in and out of consciousness. And sometimes we don’t realize that it’s happening. The next thing…
We’re feeling kind of strange because we didn’t notice that we started talking to ourselves and denigrating ourselves because other things are going on. You didn’t pay much attention. All of that is a self hypnotic thing. So, so much of hypnosis is experiences that we’re having, but because it doesn’t have the aura of somebody on stage telling somebody to bark like a dog, you know what I mean? And then doing it, right? Cause we think about it, mind control, power and that kind of thing. It’s not like hypnosis.
can’t be useful, of course it can be, but it has to be understood in the context of everything else that goes on in our minds. These are skills that we all have, but we don’t know that. So the whole idea is to generate ways to introduce information to people so they will somehow store it and use it. One of the more interesting ways of doing hypnosis is called conversational hypnosis.
Cheryl McColgan (06:37.23)
Yeah.
Lloyd Glauberman (06:53.936)
It’s you’re talking to somebody and you’ll be talking at a certain pace like I’m talking right now. And then you’ll pause and speak a little bit slower and say a few words about how wouldn’t it be interesting to be able to solve that problem that you’re having. And maybe some point you got that change in pace and noticing how words get marked out. Anybody who does hypnosis really well knows how to mark out words to the listener.
in a way that tends not to bring attention to them. Because the whole idea is get around the conscious mind so you can hear things without knowing it, so you can respond in a positive way at the right times, in the right places, and with the right people. So some people who are hearing people. Yeah, yeah, we know more than we realize.
Cheryl McColgan (07:40.248)
Yeah, that makes a lot of sense. And it’s a description that’s not as woo woo as I would have expected. And one question to clarify something that you said earlier before we kind of move on with, you know, how you use that to help people. Cause I do have a couple of questions around that, but the thing that came to mind when you were describing how we all may have experienced this before or have this skill. it, so I think a lot of people that listen to this might be familiar with kind of flow state, like artists and
Lloyd Glauberman (07:47.058)
It’s alright.
Cheryl McColgan (08:09.898)
sports people and golfers and that kind of thing. When you were describing that, I immediately thought of flow state because you’re kind of in a subconscious state for lack of a better term. Maybe you can describe it better. Would you say that that’s similar to hypnosis or is that sort of a different phenomenon?
Lloyd Glauberman (08:28.34)
That’s a very productive trance state. You’re not in everyday consciousness. Your focus is completely different and it’s focused on one particular set of skills or data, visual data that you’re dealing with, or auditory data, right? And yeah, that’s a very productive self, not a hypnotic trance state, but in a trance state that’s productive and focused. yeah.
Athletes talk about that all the time. Musicians talk about, you disengage from the rest of the world. It’s you and what’s happening. Yeah, altered states of consciousness. That’s one type.
Cheryl McColgan (09:06.526)
Okay, so people are familiar with that as well. So I just think it helps color how they can better understand it. So, excuse me, when you use it with people, one of the things that came to mind when you were describing it, I’m sure ideally it’s probably better if you know the specific situation that the person is dealing with and maybe know some of their past, because I think you could tie in things in that kind of conversational thing. But is it also possible that say somebody’s interested in losing weight, could they use
Lloyd Glauberman (09:11.006)
Okay.
Lloyd Glauberman (09:27.753)
Yeah.
Cheryl McColgan (09:36.246)
something that’s just geared towards that topic and have it still work for them? Or is it really just better if it’s very specific to the individual?
Lloyd Glauberman (09:43.636)
If you’re trying to help somebody lose weight, you have to kind of figure out what the structure of their experience is and what the problems are, because not everybody has the same set of issues, right? So if you can understand based on what they’re telling you, what it is, as you listen to them describe their relationship to food, when, how much, who’s around them, what might happen that’s negative if they lose weight, because a lot of times people
Don’t want people consciously want to lose weight, but they’re worried about the kinds of things that would be expected of them if they did. I mean, this may be an overgeneralization, but I’ve worked with women who the issue of what will happen if I lose all this weight and have to deal with all that attention I am now going to get. Do I have the skills to be able to essentially say no when I need to?
if somebody’s hitting on me, or am I going to allow myself to be taken advantage of because I don’t have that internal resource to be able to control my environment? So I’ll play it safe and I’ll keep the extra weight on. That’s one particular problem. Not everybody’s going to have that problem, but I’ve seen it enough to know that that can be profound. And most people aren’t aware of that.
Cheryl McColgan (11:03.384)
Yes.
No, that makes a lot of sense. kind of was in my mind, I thought it should be more tailored to the person in this situation for that reason. But then yet you do see occasionally, you know, just random things on the internet, like, you know, hypnotize yourself and lose weight in 30 days. In fact, I’ve seen this, you know, at type of ad on Instagram. And so that’s one reason why, you know, when I had the opportunity to talk to you, I really wanted to, you know, bring that out so that people don’t get to try to use tools that might not work very well for them when they could.
maybe go to a professional or have something that’s more tailored to their situation, if that makes sense.
Lloyd Glauberman (11:41.28)
Hypnosis can be very useful when the problem is kind of circumscribed in the sense it’s sitting nearby itself and you have a competent hypnotist therapist who knows how to use this and can establish rapport prior to the actual hypnotic induction taking place.
Cheryl McColgan (12:01.932)
Yeah, that makes sense. And you, so we mentioned, you know, weight loss, cause that’s a popular topic on this show. I know that you have some thoughts around the obesity epidemic and maybe kind of what’s driving it and what tools that you have that might help people with that. Can you add a little more color around, you know, just your overall thoughts on what’s going on in the world with that right now? Cause there’s a lot of new interesting things like the GLP ones on top of it and everything.
Lloyd Glauberman (12:28.062)
Well, it’s interesting, obviously. These drugs can be useful. The problem is, what’s the message being sent? The message is, your behavior is now an illness. So how is this going to spread out even farther in terms of other kinds of things, right? Right now, lifestyle is destroying the culture.
Correct? People are spending a lot of time not moving, looking at screens. They’re looking, excuse me, they’re looking at screens for longer periods of time impacting their sleep. So less sleep, less movement. Gary, that’s a petri dish for obesity because…
The one thing that’s never spoken about as much as other aspects of sleep deprivation is it amps up appetite. Why? Because the brain is tired and the brain needs food. So the brain says, hello, we’re hungry. Not really, but I have to make you believe you’re hungry because I need energy because it’s two o’clock in the morning and we’re still doing Instagram. So what are we going to do? We need something to eat.
So much of that is the reason why the obesity epidemic is as it is, coupled with inactivity. So you’ve got kids growing up now, but I mean, 12.2 million high school kids have to get to school by eight o’clock. Think about that. What time do you think the average high school kid goes to bed? Midnight? Midnight in the early years?
Cheryl McColgan (14:15.304)
I’ve always thought that was crazy.
Cheryl McColgan (14:21.154)
I know based on ours, midnight or 1.
Lloyd Glauberman (14:24.306)
Right. So the probability is they need a lot of sleep because that’s the time when they’re in a growth spurt. They need like nine hours sleep. How much did they get? Probably five hours sleep. So day in, day out, in, week out, they are chronically sleep deprived and they’re not moving very much. That’s why the obesity numbers are creeping towards 50 % by the end of the decade. Now that’s going to be impacted by these drugs because
But half the country is going to be on these drugs at that point because people are going to just assume, I don’t have to worry. I will just do this instead of taking good care of myself. all those taking good care of yourself things is just more than weight. It’s brain development. It’s all the other health related issues. So we are right now in the midst of a disaster and nobody’s doing enough to deal with those aspects of it.
Cheryl McColgan (15:20.856)
Yeah, not even, not even just that. think on top of that, guess my, cause I think for a lot of people, it can be absolutely life-changing. I’ve heard a lot of stories where people are using it in conjunction with strength training and getting their habits right. And they finally get that, you know, I guess for a lot of people, and I feel pretty fortunate. I don’t think I’ve ever had to experience this that much, but just the constant food thoughts and, and over, over exaggerated hunger from
I could sleep and all the things that you’re saying that the drug actually quiets that and then they can kind of work on some of these things a little better than they could before.
Lloyd Glauberman (15:57.076)
If that’s the case and they end up doing that, then they will need the drug less than before, because they’ll get their body into that place and they’ll say, okay, why not test the waters and see whether I can do this?
Cheryl McColgan (16:10.126)
Yeah, it’s my hope that there are doctors using it in that way and helping patients towards that kind of thing. But I know it’s a lot of it’s like you’re saying, it’s kind of just going to be this bandaid where people take it, they don’t work on changing the behaviors. And then, you know, they’re stuck with this lifelong thing that they have to use that may or may not have long-term effects for just, you know, it has been used for a while, but I think it’s still too short to really know.
if it has an impact on longevity or other things.
Lloyd Glauberman (16:42.356)
I know this from my own experience, because I’ve been on both ends of the continuum. And I had one of those shock, embarrassing moments when somebody said to me, when they hadn’t seen me in a while, this goes back, early 1970s. So I’m a couple years out of college and…
They came over for dinner in Los Angeles, where we had just moved. Hey, Lloyd, let’s have dinner. I haven’t seen you in seven years. Fine. First thing out of his mouth was, man, did you gain weight? And I’m still thinking to myself, it occurred so slowly that it was invisible. And I think a lot of people have that experience. After a while, you just look at yourself and you look at yourself and incremental changes. After a while, you don’t notice anything has happened.
Cheryl McColgan (17:14.082)
Yeah.
Cheryl McColgan (17:18.285)
you
Lloyd Glauberman (17:35.058)
Well, that moment changed my life forever because I never wanted to hear that. So I went through a whole metamorphosis and slowly began to do all the other things that occurred in the seventies as people realized how important exercise was and diet and all those things. So I got addicted to the good things. So, but, I know what it is to be a whole lot bigger than I was supposed to be. So I understand. And then my belief is, okay, if I can do it, anybody can do it. Well, that’s the difference.
And you really want people to take more responsibility than they typically want to take. The drugs are great, but not as many people should be taking them as publicly are taking them. And you’ve got to build in healthy behavior skills into the school system. That has to be critical. Part of the way to do that is in early childhood education, elementary school education, get an educational publisher to publish a bunch of books on all the typical
stuff that kids have to learn, but use lifestyle themes as well in there. So when there’s a story about a little kid who’s walking around town, you find that, yes, and he walked three miles that day and he felt really good about doing that and use math to talk about calories. Calories are what we burn. Okay, let’s do some math problems with calories. So while you’re in your early childhood education,
Cheryl McColgan (18:49.294)
you
Lloyd Glauberman (18:59.496)
You learn about all those lifestyle areas that are important and therefore have it be woven into the fabric of the way you think and hopefully the way you behave because you learn what you’re supposed to be doing. So we need.
Cheryl McColgan (19:13.164)
Love that. You need to send Kennedy a tweet about that or something.
Lloyd Glauberman (19:16.66)
We need an educational publisher to do that, and that can be done relatively easily. Storylines with health behavior woven into the fabric so kids read about it all the time and they get used to it. All the language. Once you get the language in there, then you’re home free. Then they’ll understand.
Cheryl McColgan (19:38.092)
Yeah, that’s an amazing idea. Love that. Hopefully somebody that matters will hear that. So now that we don’t have that, unfortunately right now, so there are so many adults that have not been exposed to that. They get different messages through the media, whether it’s these GOP ones or if they just don’t feel like they have the time or the energy to focus on their habits. But I know one of the things that you help people with a lot is behavior change.
Lloyd Glauberman (19:42.238)
from.
Cheryl McColgan (20:02.418)
And so I’d love to hear how you work with adults on these things when they’re working on implementing new healthy behaviors. What are some of your best tips and ways that you get people to make these changes and make them sustainable and actually make them stick? Because that’s definitely a big area of interest of mine. So I’m always interested in hearing other ideas about that.
Lloyd Glauberman (20:22.824)
Well, lots of times people don’t have all the information that they need. So I always begin with, what’s the most important thing that you do? And people will pause and they’ll say something, right? And I’ll say, nope. The most important thing you do is sleep. And there’s a quizzical look on most people’s faces when you say that because it’s
Sleep is this magical thing, except you don’t remember any of it, except bits and pieces of a dream. But when you start talking to people and letting them know what actually happens while they sleep, they begin to understand how important it is. And I remember 2017, there was a piece of research that came out that I thought after I read what it was about, that it would go viral through the culture.
I was wrong. It didn’t happen at all. So I’m taking it upon myself to tell everybody if they missed it. And that is while you sleep, your brain cleans itself. Now think about that. I mean, the image of a dirty brain had never occurred to me before I read that research article. So what happens? You sleep. At a moment in time, the spaces between
the cells open up and cerebrospinal fluid pours into your brain and you get a dishwasher effect occur. Now, when you realize that if you don’t get enough sleep over time, it’s like a car, you don’t change the oil, gunk builds up. So when you start thinking about things like Alzheimer’s disease is
a potential outcome of something like that, you get people’s attention. When you present the idea that, if you don’t sleep well, your cognitive functioning is a little bit fuzzy, right? So your IQ isn’t going to be functioning as well. You get a little bit grouchy when you’re sleep deprived, right? And all your emotional intelligence skills, they don’t show up either, right? So you get all of these dysfunctional things happening as a consequence of this one behavior.
Lloyd Glauberman (22:50.164)
that is that essential. Then you can expand outward and talk about other things, but you need to get people’s attention as to what’s most important. You don’t get enough sleep, you’re not gonna exercise as much. You have to do these things. The core things will create the foundation for you being as bright as you can be and you being as emotionally in control as you want to be.
Cheryl McColgan (23:03.278)
Thank
Lloyd Glauberman (23:16.712)
And I’m sure everybody listening right now is thinking about a time when, whoops, I got a little bit too angry as a consequence of sleep deprivation for a while. Because we all know those things. So my job is to remind them of the basics and then reinforce all the changes that they make, albeit limited at times. Anything you do to make a change, especially when it comes to increasing your sleep. And if you can get an extra cycle every night, you have no idea how beneficial that can be.
Sleep cycle symptoms in about 45 minutes in a way.
Cheryl McColgan (23:44.919)
Yeah.
I’m so glad you brought that one up because I think it’s easy in this space to just assume that everybody knows about the glimtatic system at this point and that they need to sleep well for brain health, but not everybody knows that, just people in this space do. So I hope that people that are out there that are listening to this might be either reminded of this if you have heard it before, or I hammer on sleep all the time because also related, you said your emotional intelligence, all of those things, hunger.
signals are higher when you don’t sleep and so it affects your weight. It affects pretty much every area of your life. So that’s an amazing first practical tip is work on your sleep. Any things that you’ve learned over the years for people that struggle to get good sleep, do you think it’s mostly that they’re on their devices or doing things during the day that don’t allow them to relax at night or are there other factors?
Lloyd Glauberman (24:41.86)
I think most people who have trouble sleeping, well, having trouble sleeping and not getting enough sleep are not synonymous. Because you have some people who just get addicted to Instagram and all the other kinds of stuff that’s available to them. We used to have something called self-esteem, right? Where how you felt about yourself was basically,
dictated by the kinds of interactions that you had with other people, face to face, in one-on-ones with people, in groups, how you interacted and became an individual in the context of socially related events. Well, over time, things have changed. And this is my riff on words a little bit, so afford me a little bit of levity for the moment.
Self-esteem has now morphed into self-esteem. The experience of oneself is now the artificial creation that exists on the internet. Right? Now, I have very low self-esteem because I don’t appear on the internet at all. So I realized, Lord, you have now have low self-esteem. You can’t interact with anybody anymore because you’re not up there. Okay, what can I tell you? But that’s what’s happened.
Cheryl McColgan (26:00.163)
Yeah.
Lloyd Glauberman (26:09.724)
Self-esteem has been replaced by our experience of ourselves artificially created, the image that we have. And that has, that’s completely and totally detrimental to one’s life, but it’s addictive. People love to see things that they write out there. They love images of themselves. They love having a whole bunch of followers. That’s can be, that’s a drug. And that’s one of the reasons people are doing that kind of thing, which is not.
particularly useful to themselves in their own personal development. But once they get hooked into it, don’t, especially if they grow up with it, that’s the reality that they have. So you got high school kids right now, the image that they’ve created outside in the world is that who they think they are. Strange places.
Cheryl McColgan (26:59.148)
It really, it really is. I have this conversation quite often because we have kids that are, you know, 20 and 17 and, know, I think a lot of their beliefs about the world and to your point themselves are highly related to social media and what they see, what they think everyone else is doing all the time when they’re actually not, you know, or how much money anybody has when it’s actually not, you know, it’s just a very interesting concept.
Well, all that being said, think that you so obviously people have a variety of issues to work on these days, social media just being one. What are some of the tools that you’ve created? I think you have a really interesting thing that you just brought to light. Was it maybe psychology today? Speaking of writing, I think you’re one of those publications you’re writing for, but you introduced this idea of lifestyle intelligence. I’d love to hear more about that concept and how you use it to help people.
Lloyd Glauberman (27:58.558)
Well, we’ve been talking about that. And it’s my belief that our foundational intelligence is what we were born with. An infant never overeats or decides not to move, right, or sleep, right? Infants know exactly what they want. If you try to continue feeding an infant, they’ll push the breast away.
They understand what their needs are. Those needs are slowly undermined over time by the combination of the culture at large and homes, right? What we eat in our home. We are taught. Families are kind of like groups under a hypnotic trance.
where what you see and what you hear and all the experiences, after a while, it’s a blur and you don’t have a sense of exactly what’s going on, but something is happening and you’re being impacted by it. Like I grew up in the 50s and 60s and I had no idea what appetite actually was. But my mom loved to see me eat. Loved it. It made her feel good. I’d come home from school. She said,
Would you like a snack? I don’t know. What do you got? There’s some salami in the refrigerator. You might need to make yourself a sandwich. All right. That’s 3.30. When did I eat dinner? 6.30. Was I hungry? Of course not. Did I eat? Sure. It was dinner time. That whole thing is a trance state. So you’ve got the family trance. You have the cultural trance. By the time somebody graduates high school, they’re hypnotized by the lifestyle that they’ve had and the multiple levels of.
Right? You don’t know what’s happening. All you know is that you’re going along for the ride. Right? That’s what we have most of the time. Until you stop, pause and reflect and realize this is not a good thing for me. I got to make some changes. By the way, one of the things that I found out along the way as I was learning how to do things is that the most
Cheryl McColgan (30:03.566)
you
Cheryl McColgan (30:18.87)
you
Lloyd Glauberman (30:20.5)
powerful, interesting state of consciousness we have is that little glimmer of opening up to learning in between waking and sleep. Now, we’ve all experienced moments of being in between where get a dreamlike thing has gone on and you say, wow, this is really strange. And the next thing you know, it’s morning because you
Right? Because it doesn’t last very long, maybe a couple of minutes. That in-between state called the hypnagogic state is an incredibly powerful learning state. The problem is you’re not there for very long. So how can something be structured to do that, to help you learn? Well, I came across an interesting hypnotic induction called
Cheryl McColgan (31:09.39)
you
Lloyd Glauberman (31:20.082)
the dual induction. It’s rarely used because you need two people, two hypnotists working simultaneously with one subject, where both of them speak simultaneously.
You have this look on your face that goes, this is weird.
Cheryl McColgan (31:40.666)
Well, I’m just trying to imagine that. At first, my first thought was thinking about the poor therapist trying to talk at the same time as the other one was talking. I don’t know if I could do that.
Lloyd Glauberman (31:49.586)
Well, they scripted it. Okay. And I’m looking at this, watching this going, what in the world is going on here? But then I noticed that while I’m listening, I’m going into this strange hypnotic state. And I said to myself, this is an interesting technique to get people into that state. Is there another way to do it without needing two people? And I said to myself, figure out.
how to do this. This goes backwards, quite a ways into the eighties, where audio tape was the way people were listening to music. So I said to myself, I gotta figure out a way to put this on audio tape. So I figured the best way to do it was to use storytelling. So I figured out a way to be able to present hypnotic suggestions using my voice twice, one in each ear. So you hear stories.
Cheryl McColgan (32:44.238)
Mm.
Lloyd Glauberman (32:47.054)
And they’re interesting fairy tales too, but you don’t hear most of them because you’re floating away. But that hypnagogic state, you can keep people there. There for like 15 minutes. And while they’re there, they pick up suggestions for changing thinking, feeling, sensing and behaving. Do you like that little riff I did there? You like that?
Cheryl McColgan (33:12.014)
Yeah, like it a lot.
Lloyd Glauberman (33:13.766)
You had that look on your face and said, hey, this sounds pretty cool. OK, I can go with this.
Cheryl McColgan (33:17.846)
Yeah.
So I’m imagining, so you were able to do this on audio right left, and I’m sure there’s something interesting with the brain sides and how this works too.
Lloyd Glauberman (33:25.62)
Mm-hmm.
Lloyd Glauberman (33:29.82)
No. Well, think Chris, the stories of Chris cross halfway through. So at one point and I, I was lucky enough to be able to rent a. A microphone that was three dimensional. Okay. So that it sounded as if people were surrounding you, not coming out of the headphones. So you had that.
creating the experience of the presence of others while you’re listening. So it kind of made everything very dramatic, very impactful, as well as entertaining. So stories, I mean, we are stories. I mean, we all know that. That’s the most important thing people need to realize about their lives. First and foremost, we are the storytelling creatures because we are stories.
Cheryl McColgan (34:17.016)
Yeah.
Lloyd Glauberman (34:27.144)
From the time we were about four years old on, when our brain developed enough, we would come home and tell what we did in kindergarten, right? Or in school. That telling of a story, that’s the foundational fabric of our life. We’re storytellers. That’s who we are.
Cheryl McColgan (34:37.772)
Yeah.
Cheryl McColgan (34:48.908)
That’s so cool. gotta I’m gonna try to go searching for this taper. You can send me a link or something, so I would love to experience this. before we. Awesome.
Lloyd Glauberman (34:57.042)
I’ll send you a bunch of stuff because I have whole bunch of these stuff for various kinds of problems in addition to the issues that we’ve been talking about.
Cheryl McColgan (35:08.8)
And so are any of these things that you just described, so we haven’t mentioned yet that you have this really cool app that’s out now. Are any of those types of things in the app or can you just describe what the app is and how people use it? Is it audio? Is it visuals? Is it habits? What’s the whole deal?
Lloyd Glauberman (35:24.67)
First, all of these, of what I just described, the audio material, is on the app. That’s the secondary part of the app because that’s what you, you basically use it as a stress management behavioral change initiator. All right, that does the heavy lifting. The rest of the app is me talking directly to you every day for three minutes, outlining.
a specific piece of taking good care of yourself, why it’s important, how to go about doing it. So we combine all the different levels of consciousness in the app. So everything is stimulated, allowing you to utilize all your capacities in ways that can help you make the changes you want to make. It’s a creative process. Have a good one.
Cheryl McColgan (36:13.102)
So it sounds like really anyone can use that with whether, cause I mean, who doesn’t need stress relief pretty much.
Lloyd Glauberman (36:20.468)
And you can test drive it for a couple of weeks and that costs you anything. So if you like it, that’s fine. If you don’t like it, okay, that’s fine too. But it’s interesting stuff. And it’s called lifestyle intelligence, LQ, because that’s what it’s all about.
Cheryl McColgan (36:25.654)
Amazing.
Cheryl McColgan (36:30.094)
And can you?
Cheryl McColgan (36:37.262)
Right. And when you were piloting this or testing it on people, can you share maybe some of the types of things that people were using it for and what kind of things they experienced after having used the app for a while? Because I think, you know, there’s so many apps nowadays for so many different things. And I think even getting people sometimes to try something, even when it’s free for a couple of weeks can be a little daunting. Oh, it’s just another like I’ve downloaded a million of these apps that are like kind of.
to not to do lists, but something like that, you know, and I get in it and I’m like, that’s not what I wanted at all, or it’s not what I expected. So I think it’d be great if you could just share kind of what they could use it for and what they might experience if they start using it.
Lloyd Glauberman (37:19.166)
Well, the audio material is, there’s a variety of areas of it. There is a weight loss program which utilizes that. There is a self-esteem program. There’s a time management program, procrastination program, breaking through creative blocks, procrastination, time management. It covers virtually all the kinds of issues that people are.
dealing with and want to improve on. Okay, and all within the structure of that, what’s called the dual induction storytelling format. By the way, there are actually three stories on every one of those tracks. The lead story about a person with a problem who meets a magical character or an interesting situation. And then from there, there’s a pause and then the two stories start up. They play for 15 minutes. Then it comes back to the lead story where you hear that
The main character has learned new thoughts, new feelings, et cetera. But it covers, there’s so many different topics that are there and available, all within this framework. And every one of these programs will relax you. So there’s the stress management automatically built into this thing. I want each of the brainwave states to be stimulated. Beta, which is the state that we’re in right now, cognitively focused learning.
Alpha, the relaxed state, the most meditative state that people go after. Theta, what we were just talking about before, the in-between magical learning state. And then delta, sleep, to maximize that. So we want all the brainwave states to be involved here. And I think people will find it interesting and took up most of my life doing this stuff, figuring out, figuring this stuff out because I didn’t begin with
Cheryl McColgan (39:13.24)
I’m sure.
Lloyd Glauberman (39:16.84)
I’ve this clue that it’s about anything that I’m talking to you about now. I mean, that just evolved over time and it was nice. I learned something. Okay, time to share.
Cheryl McColgan (39:26.894)
That’s awesome. Well, this has been so wonderful and I did learn a ton today. Can you, for kind of last words, can you share with people where they can best find you? You said you’re not too involved with all the social stuff, but where they can best find you on the internet and if they want to download the app. And of course I’ll link this in the show notes.
Lloyd Glauberman (39:49.191)
There’s lifestyleintelligencelq.com. That would be the app. I’m talking to you. I will tell you all about it. It’ll be a variation of what you and I talked about. And that’s pretty much it. And you can always communicate with me through the app if there’s any questions or stuff like that.
Cheryl McColgan (40:06.542)
Awesome. And I think you also mentioned before we started recording that you have a virtual practice as well as a practice in Manhattan. Maybe just a quick word on that.
Lloyd Glauberman (40:15.012)
I’m in my office three days a week and I do virtual the other three days. So my practice is full and I’m, yeah, I like working with people. I like talking. Actually, as you can see, I can’t shut up, Sal away.
Cheryl McColgan (40:28.398)
Amazing. Well, thank you so much. Again, I’ll link to all this in the show notes. If you have further questions or want to get in touch with Dr. Glauberman, all the information will be there. So again, thank you so much for joining us today. I really appreciate your time.
Lloyd Glauberman (40:41.724)
My pleasure, I enjoyed being here. Thank you.