Send us a textGaurav Harode is the founder and CEO of Enablix, a sales enablement platform that makes it easier for marketing and sales to manage, collaborate on and share content with prospects. According to Harode, "organizations create content on a daily basis, but there's no simple solution to get it in the hands of salespeople."He's got the mission sorted now, but his SaaS started out as a knowledge management solution. With so many well entrenched competitors, and ROI elusive, he found it difficult to gain traction. A pivot to helping sales be more effective has been key to growth and a path to a sustainable business.The new positioning answers a true yearning within marketing and sales organizations to work better together and for marketing to be able to provide more relevancy in its content for the sales process. And speaking of that process, Gaurav reveals an interesting nuance in the difference between scripted journeys as envisioned by marketing and the truth of the iterative and somewhat random nature of enterprise sales  and relationship building... and how Enablix helps its users to succeed in that environment.Lastly, Gaurav discusses a lead generation tactic he's found that pays for itself, G2, and his search to expand investments in ways that are equally ROI-obvious. A great listen for those in early stages who want some inspiration on bootstrapping their SaaS products.Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.