In today's episode, Ben gives you permission to show off a little  :) That is, show off your HR-related expertise in sales meetings with potential new clients. Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Ben takes you through a simple way to make your sales meetings a little more impactful. He also explains the method via this entertaining scene featuring Marisa Tomei in My Cousin Vinny: https://www.youtube.com/watch?v=3nGQLQF1b6I While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.