What do you think about when you consider the subject of AI and your business – or more specifically, AI and your sales team? No question, the latest mainstream artificial intelligence offerings like Chat GPT have "skills," but they don't outperform what your people can do in terms of empathy, building relationships, asking great questions, and intuitively thinking on the spot. AI is just one of four huge trends that are altering the landscape of sales. Our guest this month, Troy Harrison – "the Sales Navigator" – is a truth-telling sales trainer who's breaking down some realities that maybe you're aware of but either don't have time for or don't want to think about. But ignoring them could mean you potentially get left behind, so here's an opportunity to consider what's going on today with technology, your current salespeople, prospective new sales recruits, and your buyers/renters. Got some windshield time in the near future? Pull up the podcast on your car speaker and hear what Troy has to say! This conversation is positively loaded with relevant and ingenious insight that you can totally swipe right now for your equipment business. We hope it whets your appetite for more, because Troy is a guest speaker at the IEDA Annual Meeting in Orlando, February 16-18, 2024. Registration opens October 25! Troy's Website IEDA Website 2023 IEDA Annual Meeting