126. Brand Building Strategies in Beauty with Oyéta Kokoroko
Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.
Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand.
Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development.
If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out.
Website: https://www.vimmi.net
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Guest: Oyéta Kokoroko, Founder & CEO at OKOKO Cosmétiques Inc.
LinkedIn: https://www.linkedin.com/in/oyéta-kokoroko-9b52b6160/
OKOKO Cosmétiques Inc.: www.okokocosmetiques.com
LinkedIn OKOKO Cosmétiques Inc.: https://www.instagram.com/okokocosmetiques
OKOKO Mentoring: https://www.oyetakokoroko.com
Takeaways:
- Okoko Cosmetic is a problem-solving beauty brand.
- Entrepreneurship involves overcoming challenges and learning from them.
- Personal experiences with skincare inspired Oyeta to create her brand.
- Building a network and seeking mentorship is crucial for success.
- Innovation in product development sets brands apart in the market.
- Winning awards enhances brand credibility and trust.
- Effective marketing strategies include organic content and SEO.
- Sampling programs can convert leads into loyal customers.
- Mentorship can save entrepreneurs time and money.
- Maintaining a work-life balance is essential for mental well-being.
Chapters:
00:00 Introduction to Okoko Cosmetic and Oyeta Kokoroko
02:58 The Journey of Entrepreneurship and Overcoming Challenges
06:05 Inspiration Behind Okoko and the Beauty Industry
09:10 Building a Reputation and Winning Awards
12:02 Marketing Strategies and Brand Differentiation
14:57 Navigating Growth and Learning from Mistakes
17:53 The Future of Clean Beauty and Market Trends
20:54 Effective Marketing Techniques for Startups
24:06 Consulting Services and Mentorship for Entrepreneurs
26:56 Work-Life Balance and Personal Well-Being
29:47 Connecting with Oyeta and Okoko Cosmetic