With all the platforms available to showcase your expertise, the question is no longer about whether video content is effective. The focus should be on how you can integrate videos to successfully promote your brand.

In this episode of the Influence By Design podcast, we explore how to increase the visibility of your brand, and create a video first content plan with Sheryl Plouffe. Sheryl is a vessel of wisdom and knowledge who creates and implements custom content plans so clients have an authentic interaction with their online audience.

The statistics around video consumption show that there’s a consistently growing audience who prefers to see videos to get updates, information, and knowledge. Short form video is growing in demand and popularity, with TikTok, Instagram Reels and YouTube Shorts all performing exceptionally well.

With this in mind, videos are indeed a powerful strategy to build a connection with your audience, however it’s never just about creating any content. You need to get clear on your customer journey, create high quality video, and master how to show up confidently.

If you want to learn how you can leverage video content for your business, let’s dive in. 

Samantha Riley xx

For full show notes and links -  https://samanthariley.global/podcast/459/

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