How can I take a holiday and still stay in the news? Here is how I am using batch processing and marketing automation tools.
On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.
"You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning for it to be successful." Jason Kort Former Editor, Marketing Automation Times.
I am sharing my experience of batch processing and implementing automation, and find that there are a number of companies which take this to the next level which is campaign 'orchestration.' Plainly I need to take Mr Kort's advice and get a plan.
My ambitions are more modest, but I explain the strategy which I am adopting to ensure that whilst I am on vacation my brand doesn't take a break too; by planning and creating content in advance and scheduling it. I share how I have a modified my chatbot with the help of a Ukrainian consultant to answer low-level questions for customer support.
On my return I will start to look at companies like the French company Batch which provides a specialized push notifications engagement platform for mobile & web across 25 countries. Batch lets clients orchestrate push notifications & in-app messaging campaigns with immediate, scheduled, recurring, trigger or transactional modes. Basic package is free, and there are packages at Euro 24 pcm up to Euro 795. Dutch leading media group Telegraaf Media Groep, editor of the country’s largest daily morning newspaper De Telegraaf has chosen Batch to power mobile breaking news for its 7M monthly readers.
It's important to take a break; and let technology step in to share the work load.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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