In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear.

Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.