Text Emily! A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and marketingTelling a concise Origin Story and where to use it Telling Client Stories with 4 simple tipsTelling your behind-the-scenes stories with more easeHow to keep track of your stories and bring them to life 4 Questions to ask yourself before sharing your storyAnd more! Resources & Links Mentioned👉🏻 EXTENDED SHOW NOTES with story prompts/questions Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall The Ever-Relevant Origin Story: Content with Character Story Stash Workbook Let's Connect!I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInSubstackText Me!Leave a Voicemail
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Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right.Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around! From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).