Founder and CEO of FiveToolCFO, Inc., Lara DeVito joined our program to talk about how her firm is helping middle market companies improve their business strategy by hiring and working with a senior financial executive. Lara is a strong believer in research driven sourcing and contributes that to success with her clients. Linda Landers, Founder and CEO of Girl Power Marketing joined us in the studio to discuss the role and power of women in business purchasing decisions. Linda says that in reality, women make up the majority of consumer purchases and can be an influential target audience for middle market companies.