CD21: Matt Stephanina - crossing his social media brand into mainstream media growth

Creative Disruption Podcast

EpisodeOct 12, 20191h 6m

CD21: Matt Stephanina - crossing his social media brand into mainstream media growth

Creative Disruption Podcast

EpisodeOct 12, 20191h 6m

In this video Matt Stephanina shares how he grew his YouTube channel to over 11 million subscribers and was able to naturally incorporate brand advertisements into his videos. Matt began learning to dance at age 18 by watching music videos. As his expertise for music and dance grew Matt began teaching dance through YouTube tutorial videos. His YouTube channel not only connected him with many viewers across all social platforms, but with famed music stars from Taylor Swift, Snoop Dogg, and Wiz Khalifa. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe to YouTube

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Creative Disruption lives where artificial intelligence and the creator economy meet. Host Ricky Ray Butler is a digital entertainment veteran and a pioneer in using AI technology to reshape the entertainment and media landscape. He's also the CEO of BENlabs, building AI models for human behavior and video intelligence. Co-host Judah Lee has his finger firmly on the pulse of the creator landscape as a Producer at TubeBuddy, a powerful toolset for creators to create, optimize, automate, and connect with an audience.

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