Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.

Show Notes:

TikTok Including Links in Captions (Threads)

Lia Haberman -  In Case You Missed It (Substack) 

Threads Sign Up Experience Changing (Threads)

Threads Rolling Out Ads in January (The Information)

Threads Custom Feeds (Threads)

Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)

Buffer Video from Kirsti Lang (Instagram)

Buffer: Interview with Amanda Marachko (Audio Version) (Video Version)