Here at Accidental Gods, we are increasingly of the opinion that our most urgent need as we face the polycrisis is to find a sense of being a belonging that changes our life's purpose. We all know we're not here just to pay bills and die, but knowing what we're not here for is not enough: we need to feel at the deepest level what we are here for, to rebuild the deep heart connections to the web of life such that we can take our place in the web with integrity and authenticity and a true sense of coming home. As we head into our sixteenth season, our third century of episodes, this is our baseline. The membership is here to delve deep into the practice and to give the time and the space to building the connections and the podcast exists to outline the theory and to give a voice to other people on this path. And with that in mind, it is my great pleasure to introduce you to this week's guest, the narrative strategist, Ruth Taylor. I came across Ruth when she published a Medium post entitled 'To UnPathed Waters and Undreamed Shores' - and just that title alone was enough to get me to read it. And then I was blown away by the ideas Ruth put forward, by her theories of narrative change, which are clearly at the heart of all we do, and by the clarity of her thinking and writing. I've put the link in the show notes so you can read it for yourself. In the 6 months since she agreed to come onto the podcast, she's published several other posts and a long paper called Transforming Narrative Waters, which delves even more deeply into the need for, and practice of, narrative change. Ruth works for the Common Cause Foundation which I first came across when I was at Schumacher College and had my eyes opened to the emotional intelligence behind it, and the astonishing work it's been doing in the world. Ruth is particularly interested in narrative change and writes a regular newsletter called In Other Words that collates the latest thinking in this field so she was an ideal person to explore the nature of framing, and story and how we can get to grips with changing the stories we tell ourselves about who we are and why we're here and how our relationships to each other and the world can still shift us away from the cliff's edge.CCF is a not for profit that works at the intersection between culture change and social psychology. Over the past ten years, it has pioneered a new way of inspiring engagement through catalysing action that strengthens and celebrates the human values that underpin the public's care for social and environmental causes. Its work is centered on the research findings that, 1) people are more likely to support environmental and social change when they place importance on their intrinsic values, such as equality, curiosity, broadmindedness and community, and 2) that the majority of people in the UK place importance on these values, but are constantly having their more extrinsic values primed due to the consumerist culture in which we live. With this in mind CCF offers training and support to a range of organisations on how to develop messaging and campaigning strategies that engage with people’s intrinsic values in order to rebalance the value norms in our societies.Ruth on Linked In https://www.linkedin.com/in/ruth-taylor-14747173/To Unpathed Waters and Undreamed Shores https://commoncausefoundation.org/to-unpathed-waters-undreamed-shores/Transforming Narrative Waters https://ruthtaylordotorg.files.wordpress.com/2022/01/transforming-narrative-waters.pdfCulture and Deep Narratives blog (Medium) https://medium.com/inter-narratives/culture-deep-narratives-and-whac-a-mole-16cc1ecfc0a9Online Course: Values 101: Creating the Cultural Conditions for Change https://www.tickettailor.com/events/commoncausefoundation/820814?Global Action Plan https://www.globalactionplan.org.uk/Internarratives https://inter-narratives.org/The Common Cause Foundation https://commoncausefoundation.org/HumanKind Book https://uk.bookshop.org/p/books/humankind-a-hopeful-history-rutger-bregman/4969515?ean=9781408898956CultureHack https://www.culturehack.io/Narrative Initiative https://narrativeinitiative.org/about-us/The Culture Group https://theculturegroup.org/Parents for Future https://parentsforfuture.org.uk/