💼 Check out Ben's firm here: https://alliancecgc.com/ In a world where financial acumen is key, Melissa Leon stands out as a trailblazer for women in finance. From her unexpected transition from a hotel and restaurant management aspirant to a financial guru, Melissa's journey is as inspiring as it is unique. She joins us to share her insights on financial literacy, risk management, and the empowerment of women in finance. This is a must-listen for anyone looking to navigate the complex world of finance with confidence and skill. In this episode, Melissa Leon highlights: ✅ Empowering small business owners through financial literacy. ✅ The importance of discussing money openly with children and incorporating practical financial lessons into everyday life. ✅ Exploring the principles of financial efficiency as outlined in the book "Efficiency B*tch”. ✅ The critical difference between cash flow and profit, even in cash-based businesses. ✅ Concept of harmony over balance in managing career and family life, especially for women. ✅ The transformation of the Gig Economy and business opportunities. Melissa Leon, a seasoned finance professional with over two decades of experience, hails from Tucson, Arizona. Amidst the COVID-19 pandemic, Melissa made a pivotal career shift, leaving hospitality to co-found Two Sense Consulting, a fractional CFO and bookkeeping firm, with a close colleague. Beyond her entrepreneurial ventures, she launched the Efficiency Bitch Podcast and is in the process of authoring her first book. Her efforts in empowering women in finance have been recognized nationally, earning her a spot in KNOW's list of the 40 Over 40 Women to KNOW in America in 2022. Melissa also dedicates time to mentoring young women aspiring for successful careers and serves on two non-profit advisory boards. As a wife and mother of three, she exemplifies the balance between professional ambition and personal fulfillment, inspiring women across various cultural and professional backgrounds. Get in touch with Melissa Leon. Instagram: https://www.instagram.com/mrsmelissaleon/?hl=en Linkedin: https://www.linkedin.com/in/melissajleon Connect with Ben Reinberg. Website: https://benreinberg.com Instagram: https://www.instagram.com/therealbenreinberg/ Twitter: https://twitter.com/realbenreinberg TikTok: https://www.tiktok.com/@therealbenreinberg LinkedIn: https://linkedin.com/in/benreinberg Facebook: https://facebook.com/TheRealBenReinberg ✍️ Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/ben-reinberg-i-own-it/id1626923659 #IOwnItPodcast #BenReinberg #RealEstate Learn more about your ad choices. Visit megaphone.fm/adchoices