Send me a messageIn this episode of the Sustainable Supply Chain podcast, I spoke with Krenar Komoni, the CEO and founder of Tive, about the transformative impact of real-time tracking on supply chain sustainability. We explored how Tive's technology is enabling companies to reduce waste by providing immediate data on the location and condition of shipments, particularly for temperature-sensitive goods like perishables and pharmaceuticals.Krenar shared compelling examples of how real-time monitoring can prevent spoilage. For instance, companies like Alpine Fresh have used Tive's trackers to detect temperature excursions during transit, allowing them to correct issues in real-time and save entire shipments. Similarly, Optimised Courier was able to intervene when a pharmaceutical shipment was delayed on a tarmac, ensuring the products remained within their stability budget.We also discussed the surprising reliance on outdated methods, such as spreadsheets, in billion-dollar supply chain operations. Krenar emphasised the necessity of practical and simple technological solutions to drive industry-wide adoption and efficiency.Looking ahead, we delved into the potential of AI and machine learning in shaping the future of supply chains. While these technologies offer significant opportunities for predictive analytics and increased autonomy, Krenar noted that geopolitical risks pose substantial challenges to global sustainability efforts.Additionally, Krenar recommended the documentary "Beyond Zero", which has significantly influenced his approach to sustainability by highlighting the importance of waste reduction and sustainable manufacturing practices.Tune in to this episode to gain valuable insights into how real-time data and innovative technologies are essential for building more sustainable and efficient supply chains.Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.