In what was scheduled to be the week of the 149th Open Championship, SportsPro editor at large Eoin Connolly speaks to Malcolm Booth, director of sales and marketing at golf's R&A. They discuss the unique Open for the Ages project, which will collate archive footage and historical data of the greatest players of all time to create a broadcast event to replace the pandemic-hit major. Booth also talks about the R&A's operations in 2020, running the AIG Women's British Open next month, and the prospects for golf sponsorship in the year ahead.