James Swanwick is an Australian-American entrepreneur, former SportsCenter anchor on ESPN and host of The James Swanwick Show podcast. He is the creator of the 30 Day No Alcohol Challenge, which helps you reduce or quit alcohol. On today's episode of Bulletproof Radio, James and Dave talk about the social pressure to drink alcohol and how to conquer it, the marketing tactics of the alcohol industry, considering light as a drug and more. Enjoy the show!

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