What You Should Learn from Apple’s Outstanding Experience

I am a huge fan of Apple products. If there were already a waiting list for the next iPhone, I would be on it. For me, buying Apple products is emotional, intuitive,  and automatic—all the things a brands needs to foster customer-driven growth.

Apple is excellent at incorporating principles of behavioral economics and psychology that are hugely influential on customer behavior in all the right ways. This episode of The Intuitive Customer explores how Apple does it and what you should do, too.