Send us a textFor Russ Sorrells, business success comes down to four main areas of focus: being sure you have the right people and looking after them, having a clear purpose and mission, developing the right playbooks to execute the strategies, and performance.  People, Purpose, Playbooks, and Performance. The Four P’s that drive success. WHAT TO LISTEN FORReal tips for how to grow and scale your self-storage businessHow to go from chaos and complexity to simplicity and prioritizationAvoiding the “Accidental Culture”Why “People” is the best investment you can make  ABOUT (RUSS SORRELLS)Russ is the founder of Own Your Category and founder of Capital Equipment Sales Mastery. He has 27 years’ real world business experience and has owned and operated multiple seven figure businesses with more than 500 capital projects closed. CONNECT WITH (RUSS)Russ@ownyourcategory.comWebsite https://www.ownyourcategory.com/   CONNECT WITH US Website: https://www.selfstorageinvesting.com/Facebook: https://www.facebook.com/selfstorageinvestingTwitter: https://twitter.com/SelfStorageGuyLinkedIn: https://www.linkedin.com/in/scottameyers/Youtube: https://www.youtube.com/user/SelfStorageInvestingInstagram: https://www.instagram.com/self_storage_investing/Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple Podcast.