Tahinis has over 40 Stores Worldwide and is 100% in Bitcoin, it's their BEST decision ever! Where to store your Bitcoin? I personally use a BitBox! - Get a 5% Discount with code "ROBIN" - & visit: https://bitbox.swiss/robin Contact the CyberSecurity & Self Custody Experts from the Bitcoin Way: - 30 mins free call with my link: https://www.thebitcoinway.com/partners/robin Get the Best Bitcoin Watches ever: - Here: https://www.coinvigilante.com/?ref=robinseyr Guest's contact: https://x.com/TheRealTahinis !!! Disclaimer: This content is for educational purposes only. The views expressed by Robin Seyr and guests are their own and do not reflect any responsibility or liability on our part. Summary Ali Tahinis, the co-founder of Tahini's, a Canadian-based franchise restaurant company, shares his journey of putting his company on a Bitcoin standard. In 2020, Tahini's made the bold move to put their entire cash reserves into Bitcoin, a decision that has paid off immensely as the price of Bitcoin has skyrocketed. Tahini's serves Middle Eastern fusion food and has found ways to infuse other cultures into their menu, making them unique in the market. They have also integrated Bitcoin ATMs into their restaurants, providing an additional revenue stream in Bitcoin. Ali emphasizes the importance of holding Bitcoin for the long term and the potential for Bitcoin to protect businesses and individuals from the devaluation of fiat currencies and the control of central banks. Takeaways Tahini's made the bold move to put their entire cash reserves into Bitcoin in 2020, a decision that has paid off immensely as the price of Bitcoin has skyrocketed. Tahini's serves Middle Eastern fusion food and has found ways to infuse other cultures into their menu, making them unique in the market. They have integrated Bitcoin ATMs into their restaurants, providing an additional revenue stream in Bitcoin. Ali emphasizes the importance of holding Bitcoin for the long term and the potential for Bitcoin to protect businesses and individuals from the devaluation of fiat currencies and the control of central banks. Chapters 00:00 Introduction and Background of Tahini's 03:05 Decision to Put Cash Reserves into Bitcoin 07:38 Transitioning to a Bitcoin Standard 09:40 Considerations and Challenges of Bitcoin Integration 17:57 Benefits of Putting Bitcoin on the Balance Sheet 25:53 Influencing Others and Bitcoin Adoption 32:01 Integration of Bitcoin ATMs in Tahini's Restaurants 37:33 Impact of Bitcoin on the Food Industry 42:07 Ali Tahinis' Expertise in Marketing 44:18 Difference Between Bitcoin and a Living Organism 46:04 Ways to Connect with Tahini's and Ali Tahinis