826: Companies often serve a variety of clients ranging from individual consumers to large-scale organizations. When delivering experiences for each of these clients, Jen Felch, CIO and CDO at Dell, believes they are one and the same. In this interview, Jen explains the interplay between these two types of experiences her team delivers and the customer-centric mindset she fosters at the company. She describes the benefits and challenges of being customer zero for the company’s products, the management of the organization’s modernization efforts, and what having a magnetic and transformative culture looks like. Similarly, Jen talks about the culture of risk-taking when it comes to innovation, her approach to generative AI and AI more generally, and the necessity of weaving together cybersecurity with these innovative technologies and methods of experimentation. Finally, Jen reflects on the keys to her success and looks ahead at the trends in technology that are on her radar.