YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators
On today’s episode I’m talking with Neal Mohan, the chief product officer at YouTube. And there’s a lot to talk about – YouTube is announcing a $100 million fund to begin paying creators who use YouTube Shorts, which is its competitor to TikTok. YouTube remains the default video hosting platform for the entire internet, in a way can feel almost invisible, like it’s a utility, like water, or electricity. And on top of all that, there are YouTubers – that particular kind of influencer at the center of the creator economy – the people who have turned YouTube not only into a career, but multimillion dollar businesses that extend into everything from merch drops to cheeseburger restaurants. When people talk about creators and the creator economy, they’re often just talking about YouTube.
YouTube as a whole continues to grow in massive ways – in Google’s last earnings report, YouTube reported 7b in advertising revenue alone, which means it’s a business that is now as big or bigger than Netflix. YouTube is big – just like this conversation.
Links:
YouTube creators can now get $10,000 per month for making Shorts - https://www.theverge.com/e/22370332
Google sets all-time records as search and YouTube profits soar - https://www.theverge.com/e/22360633
"Me at the Zoo" - https://www.youtube.com/watch?v=jNQXAC9IVRw
Instagram launches reels, it's attempt to keep you off TikTok - https://www.theverge.com/e/21118158
YouTube launches Capture, a video recording and enhancing app for iOS - https://www.theverge.com/e/3541449
Instagram says its algorithm won’t promote Reels that have a TikTok watermark - https://www.theverge.com/e/22038373
Patreon CEO Jack Conte on why creators can’t depend on platforms - https://www.theverge.com/e/22307696
YouTube may push users to more radical views over time, a new paper argues - https://www.theverge.com/e/20600060
Examining the consumption of radical content on YouTube - https://www.pnas.org/content/118/32/e2101967118
Read the transcript: https://www.theverge.com/e/22370337
Decoder is produced by Creighton DeSimone, Alexander Charles Adams and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder.
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