Mama Mia, today on the show we are joined by Seth Godin. This is perhaps one of the biggest coups we’ve had on the show. Seth is a giant of reason, of intellect and of knowhow. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn. Seth’s most recent book This is Marketing, is now joined by his even newer book: ‘The Practise’ which you can buy here: https://amzn.to/3mEq5TR Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. In this episode, we discuss the myth of passion, professionalism, creativity and excellence. I hope you enjoy this conversation with a titan of the business world - Seth Godin. Links: https://www.youtube.com/c/FreedomPact (video interviews) https://freedompact.co.uk/newsletter (Healthy, Wealthy & Wise Newsletter) https://instagram.com/freedompact https://www.akimbo.com https://www.sethgodin.com https://seths.blog