In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning.0:00 Introduction1:23 How Cindy started Mobile Moxie2:33 The challenge of writing a book4:47 New Mobile Moxie tools9:37 The implications of Apple’s App Store scandal11:50 why Cindy started Mobile Moxie15:15 Fraggles and how Cindy discovered them19:33 How to use Fraggles for SEO24:04 Wordpress Gutenberg and Indexing APIs38:55 Gary Illyes and Googler statements44:37 NLP and entity recognition50:35 Google’s recent indexing problemsShow notes:Mobile Moxie: https://mobilemoxie.com/Sign-up on Mobile Moxie: https://mobilemoxie.com/ with the promo code “KEVIN”!Cindy Krum’s book: https://www.amazon.com/Mobile-Marketing-Finding-Customers-Matter/dp/0789739763Ted Talk Eat Pray Love: https://www.ted.com/talks/elizabeth_gilbert_success_failure_and_the_drive_to_keep_creating?language=enFraggles article Moz: https://moz.com/blog/the-importance-of-fragglesJobs indexing app: https://developers.google.com/search/apis/indexing-api/v3/quickstartGary Illyes Q&A: https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/NLP API: https://cloud.google.com/natural-language/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com