In this episode of Business as UNusual, host Aicila welcomes Kate Larking, a book marketing specialist, to discuss innovative strategies for indie authors and publishers. Kate shares invaluable insights on aligning marketing efforts with personal values, overcoming industry challenges, and the importance of authenticity in book promotion.Topics discussed in this episode:Kate Larking's Background and Book Marketing Expertise [00:00:24]Surprising Facts About the Current Publishing Landscape [00:02:15]The Myth of One-Size-Fits-All Marketing [00:04:24]Case Study: Marketing Strategies for Unique Books [00:07:55]Personalized Marketing Approaches and Client Examples [00:10:14]Valuable Advice for Young Entrepreneurs [00:17:19]Kate’s Current Business Excitements and Future Plans [00:21:53]Resources mentioned in this episode:Kate Larking’s Website: [katelarking.com]Kate Larking on Reedsy📚 Discover more about Kate Larking’s book marketing services at [katelarking.com].✍️ New authors, get personalized marketing advice directly from Kate Larking on [Reedsy: Reedsy].🤝 Connect with industry experts and learn effective strategies for your indie books!Episode transcript:The full transcript of this conversation is available at [bicurean.com/bautranscripts3].Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, [BiCurean.com]. Hosted on Acast. See acast.com/privacy for more information.