Carbon Theory is the skincare brand recognized for its innovative and simplistic approach to acne treatment. Developed in the UK in Philip’s kitchen sink, the brand gained popularity for its signature Charcoal & Tea Tree Oil Breakout Control Cleansing Bar. This cleansing bar is formulated with activated charcoal and tea tree oil, known for their purifying and antibacterial properties, offering a targeted solution for acne-prone skin. Fast forward a few years, the brand has sold over 1 million products. Their philosophy is simple: 100% vegan, cruelty-free skincare for real skin that actually works, and it really does. 

In this episode, Philip also discusses:

• Pivoting from a career in real estate to entrepreneurship
• The importance of being accessible, especially resonating with a younger customer base
• The hype of their 15K+ reviews and the power of before and afters
• How the brand has leveraged social media and continues to go viral 
• The inspiration behind their branding and clean aesthetic
• What’s next for Phillip and Carbon Theory

We hope you enjoy this episode and gain valuable insights into Philip’s journey and the growth of Carbon Theory. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Carbon Theory at www.carbontheory.com and on Instagram at @carbontheory

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