As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period. So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?That's what this week's episode is all about!In this episode you’ll discover:
Nurturing leads the way you nurture a garden
The three unofficial buckets of lead nurture strategies
What being "known well" should mean to you
Choosing a type of content for your content marketing
Discovery content vs. nurture content
Why paid ads are content marketing
Using retargeting to nurture your leads
The difference between a marketing lead and a sales lead
Why you need to go all in on your chosen content area
For full show notes, visit https://6figurecreative.com/283
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.