Here's what you need to know for today in the business of podcasting:The 25th Hour by Tom WebsterPodcasts are key tool for TV discovery, research shows by Adam ShepherdAmy Poehler to Keynote at Podcast Movement EvolutionsTikTok gains favor among Gen Z over Google for searches by Jeremy GoldmanDaily Beast Podcast Secretly Records Paul F. Tompkins, Reframes Discussion…as for the rest of the news: WARC Media predicts global ad spend will break $1 trillion this year, Marketing Brew gives a “way too early” look at cookie-less internet browsing, and ExchangeWire asks several experts for their predictions on podcasting and digital audio this year.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...