Many people say they have a long-term plan around digital transformation, but they demand leads immediately. That pushes you to make different decisions around strategy, tactics you deploy, what you track and the technology you use. This leads to poor choices that affect the long-term viability of your new digital revenue growth strategy. You must take a long-term, continuous improvement approach to drive revenue. What we’ll cover in the show:

∙ Why short-term, get-me-leads-today thinking won’t produce revenue

∙ How quality over quantity produces more revenue faster

∙ How to align your goals (leads vs. revenue) across the company

∙ What does short-term mean? What does long-term mean?

∙ If leads are the wrong measure of success, what should you be measuring?