In 2005, Etsy staked its claim on a unique piece of the e-commerce landscape– arts and crafts. The site has since become the go to place for one of a kind handcrafted goods. Etsy’s approach has focused on building community amongst their sellers and today’s guest is breaking down how they balance those needs with that of their buyers. Nick Daniel is the Chief Product Officer of Etsy. He sits down with Tomer to discuss how the platform differentiated itself from other marketplaces early on, and what it takes to foster a creative community that feels empowered to make original products.