This week we are joined by Director of Strategy & Innovation and podcast founder & host of 'Who's Next,' the fabulous Zara Bryson. Zara's energy is infectious! Not only does she discuss her role, but she also shares, with gusto, her love of maths, which is more about overcoming confidence blockers as much as it is about maths. Never been a fan of the subject? There is a chance you'll be a convert after listening to Zara's zeal on all things maths & problem-solving. With ambitions of being a human rights lawyer, she studied a Bachelor of Laws at Birmingham University. On graduating she sidestepped into market research. She quickly became frustrated with insight often being an exercise rather than a catalyst and became eager to move into strategy. A role shrouded in mystery, she wasn't sure of the route to reach her ambition. Having persisted & securing the position she was focused on, she talks with passion and energy about how much she enjoys her current job. Zara also shares the importance of asking for help or career guidance and through doing so, the potential to getting to where you need to be quicker. Zara also talks about her incredible podcast 'Who's Next' which focuses on shining a light on brilliant women and providing inspiration for all. She shares the reasons behind her initial procrastination getting it started, how much she has enjoyed the process and the connections she has made. You can find it on Soundcloud, Spotify and most podcast platforms. You can also follow 'Who's Next' on Instagram: @whosnextpoduk for updates and emoji-tastic posts! 🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit! 💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372  Be sure to follow us: 📸 Instagram: https://www.instagram.com/greaterthaneleven/ 🐦 Twitter: https://twitter.com/Gre4terThan11 🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/