Miriam Schulman: The Subtle Art of Self Promotion
Not wanting to be the “starving artist,” Miriam put down her paint brush and turned to the security of hedge fund banking. After her company went under and the 9/11 tragedy showed how fragile “guaranteed” stability (and life) can be, Miriam knew she couldn’t go back. She fully embraced the artist in herself and not only has she made a living doing it, she also helps other artists create a business with their art. If you believe the BS that you can’t turn your passion into a paycheck, this one’s for you.
Can’t-Miss Moments From This Episode:
- You’d be a jerk if you didn’t invite your friends to your party… so why are we refusing to invite our customers to the party? Miriam’s got a reframe you can use to make selling your services feel as easy as hanging with friends.
- How do you start organic marketing? How do you build an email list? Miriam’s straightforward approach takes all the mystery out of it while simultaneously squashing imposter syndrome that might be holding you back.
- First course flop: for her first digital course launch, Miriam followed the blueprint of successful course creators… but her course wasn’t the success she’d hoped for. Miriam reveals what she was missing with that launch and what you need to be aware of when looking at others’ success.
- Locked in a tower, waiting to be “discovered”... Are you using “Rapunzel style marketing” with your biz? Miriam and I break it down for the trap it is (and share some simple ideas on how to put yourself out there).
- Your business doesn’t have to be the next big thing — according to Miriam, you only need to be “micro” and can still have a big impact. If overthinking has had you delaying action, you gotta hear this.
This one is jam-packed full of advice. Don’t miss out - listen now!
Miriam’s Bio:
Today's guest is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion. Through her online classes, business coaching programs, and top-ranked podcast, she’s helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, has helped dozens of artists go from so-so sales to sold-out collections.
After witnessing 9/11, she abandoned a lucrative hedge fund to become a full-time working artist. Since then, She's been featured in major publications including Forbes, The New York Times, Where Women Work, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Her forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released in October 2022. Please welcome to the podcast, Miriam Schulman!
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