The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the first in a two-part partnership with Absolutdata.Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Anil & Rohit answer these questions:1) Tell us a little bit about yourself, Anil? What is your role as CEO of Absolutdata and what are some of the priorities you are personally addressing for the company? How do you interact with the founders?2) Rohit - Take us through the value proposition of Absolutdata end to end.3) Anil - Explain AI in simple CPG & retail terminology. What are specific need states that would demand it? How does AI connect everyday with the consumer?4) Rohit - gives us a few actual examples of work you have done with your clients - brands or retail and specifically how this has driven their success?5) Anil - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for a brand?6) Rohit - In its current mature form, RGM is a discipline that’s truly 5 years or so old in our industry. What specifically is the value you bring to a brand in this area? How does it get implemented? What data sets does one work with on this suite?7) Rohit - Let’s talk brandhealth. You are actually measuring brand equity - aka health? Tell us about the secret sauce - what data, what models and how this works? Is it a score and an index? 8) Anil - what message do you want the industry to know about you? Absolutdata is not a startup and you have recently become part of infogain - why that partnership and what are its advantages? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.