After covering beauty for the New York Times, Bee Shapiro fell in love with the beauty industry. Even though she loves telling the story through written word, she also enjoys the magic of telling stories through scent. Thus, her fragrance brand was born. Ellis Brooklyn focuses on clean ingredients, sustainable sourcing, and unforgettable scents.

In today's episode, Bee shares the moment she decided to launch Ellis Brooklyn and why she chose the fragrance category.

Bee also gives insight into:

• How she identified when to seek outside funding and her approach to allocating funds
• Launching in Sephora and what the brand's relationship looks like with retailers today
• The brand's most effective marketing for growth and the best messaging to tell a story online with fragrance
• The challenges faced while building Ellis Brooklyn

You'll also hear what Bee would do differently in her entrepreneurial journey, her advice to her younger self, and what's next for Ellis Brooklyn.

Be sure to check out Ellis Brooklyn at www.ellisbrooklyn.com and on Instagram @ellisbrooklyn

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