Do you have the discipline to reclaim your health?   This episode of the I Own It Podcast is graced by the talented JJ Virgin, a nutrition and fitness coach who’s been on the scene for four decades and counting. She’s also an entrepreneur and motivational speaker – and she OWNS it!   JJ wants you to age powerfully and live a life of youthful strength and vigor. No more scale-based goals. No more crash diets. Packing muscle and resistance training are the keys to getting the figure you want, shedding the extra pounds, and extending your lifespan.   It’s not going to be easy. But would you rather spend your retirement being bedridden or sacrifice a little bit now to work out? JJ encourages a healthy balance of fun while maintaining your health – allowing treats as you stay disciplined and consistent 90% of the time.   Tune in as JJ Virgin shares her advice on healthy eating, her Ultimate Health Roadmap, breaking common nutrition and weight loss myths, overcoming mental blocks to staying consistent, and the things you need to know about food intolerance, inflammation, and processed food.   Timestamps:   01:10 Getting into fitness and nutrition 02:37 Aging gracefully is a myth! 03:56 Why gaining muscle is the way to go 06:37 Exercise is the fountain of youth 08:11 Why diet research is conflicting 10:39 Intermittent fasting and eating tips 19:37 Breaking mental blocks in health 23:29 Choose your hard 25:03 Weight loss drugs and The Biggest Loser 28:30 Taxing processed foods? 31:09 Hidden sugar sources and effects 33:30 Food intolerance and weight gain 36:58 Being a warrior mom 43:49 A time when JJ didn’t own it 47:10 JJ’s advice to her younger self 47:59 JJ’s last meal on Earth and favorite musician   Quotations: “Forget age gracefully… I think we need to age powerfully.” - JJ Virgin “If you’re in business or you’re an entrepreneur, it’s [exercise] is a wonderful thing because it really disciplines you.” - Ben Reinberg “Forty or fifty [years old] is prime time for you to be making sure you’re laying down as much muscle as possible… at 40, we start getting anabolic resistance. It’s harder for us to trigger muscle synthesis.” - JJ Virgin “[Consistency] is how I kind of live my life.” - Ben Reinberg “...the way you do one thing is the way you do everything. If you’re disciplined with how you take charge of your health, you’re disciplined in your business.” - JJ Virgin “Sugar is the most addictive substance there is. It’s the number one recreational drug of choice.” - JJ Virgin Get in touch with JJ Virgin. Website: https://jjvirgin.com/ YouTube: https://www.youtube.com/user/jjvirginvideos Instagram: @jj.virgin  Twitter & Pinterest: @jjvirgin Facebook Group: https://www.facebook.com/groups/1715310615390411   Here’s a free gift from JJ! The Ultimate Health Roadmap: https://jjvirgin.com/health-roadmap/   Connect with Ben: benreinberg.com Instagram, Twitter, and TikTok: @therealbenreinberg LinkedIn: linkedin.com/in/benreinberg Facebook: facebook.com/TheRealBenReinberg   Check out Ben's firm here: https://alliancecgc.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices