In this episode, Vineeth Loganathan, the Director of Machine Learning at ViralGains, discusses building a successful data program. He explores the importance of a clear vision and steps in delivering value through data. Vineeth also explains the concept of zero-party data and how it can be used for targeted marketing. Tune in to gain insights on balancing short-term and long-term data needs and delivering value to customers. Highlights: [00:00:57] Zero-party data for ads. [00:06:00] Closing the loop on data. [00:07:20] Understanding stakeholder needs. [00:11:51-00:12:01] Defining metrics and understanding churn. [00:16:10] Delivering value with machine learning. [00:20:46] Research in machine learning. [00:22:03] NLP advancements and their impact. [00:26:10] Analyst in a box. [00:30:22] Prompt engineering and ML ops. [00:34:49] Formulating strategies in ML. Vineeth Loganathan leads Machine Learning and Data Science at ViralGains, an ad-tech company based in Boston. His team's charter is to leverage the power of machine learning to deliver an audience-driven marketing strategy for brands that optimize outcomes across the customer decision journey. He has 15+ years of experience leading data science teams across Disney, Amazon, Microsoft, and Airbnb. Connect: https://twitter.com/VineethLogan https://www.linkedin.com/in/vineeth-loganathan/ ---- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.comHave questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)