In this episode of the Know Your Why Podcast, host Dr. Jason Balara is joined by Patricia Andre-Wiltens and Tony Persaud, real estate agents and founders of The Unengaged Agent. Patricia and Tony dive into the crucial role of social media marketing and technology in today’s real estate industry. The conversation emphasizes the impact of video content on client relationships and brand building, with Patricia and Tony encouraging agents to embrace video marketing as a powerful tool for showcasing authenticity. They offer advice for new agents, recommending that they start with the social media platform where they already spend the most time and feel comfortable. Additionally, Patricia and Tony reflect on the evolving nature of real estate marketing, the growing role of AI, and the importance of maintaining a personal touch to stand out in a digital landscape.

Key Highlights:

- Social Media Marketing for Real Estate: Patricia and Tony emphasize the necessity of using social media platforms to connect with clients, build a personal brand, and stay competitive in the evolving market.

- Streamlining Content with AI: Tools like ChatGPT and Repurpose.io can help agents automate and streamline content creation and distribution, allowing more time for client engagement.

- Video Marketing for Authenticity: Video is a powerful tool for agents to build trust and authenticity with their audience. Showing behind-the-scenes content and being genuine can foster deeper connections.

- Start Where You’re Comfortable: For agents new to social media marketing, starting with the platform they use most frequently is a smart first step.

- AI in Real Estate Marketing: While AI can greatly enhance marketing efforts through automation and data analysis, maintaining a personal touch remains essential to build lasting relationships with clients.

- Collaborating for Greater Reach: Partnering with local businesses and community members can expand an agent’s reach and create valuable relationships in the real estate market.

- Consistency is Key: Video marketing may feel challenging at first, but with consistent effort and practice, agents can master this tool and enjoy its long-term benefits.

- Passion and Purpose: Having a clear "why" and a genuine passion for helping others is the foundation for lasting success in real estate.

Conclusion: 

Whether you're new to marketing or looking to refine your strategy, this episode provides actionable tips to enhance your presence and impact in real estate. Listen on YouTube, Spotify, or Apple Podcasts to learn how you can take your real estate marketing to the next level.

Get in touch with Tony and Patricia:

Webinar: https://webinar.sshccampaign.com/webinar/registration/65a9bf3d7ae2b5469f341c70

IG: https://www.instagram.com/theunengagedagent/

FB: https://www.facebook.com/theunengagedagent

LI: https://www.linkedin.com/company/theunengagedagent/

If you want to know more about Dr. Jason Balara and the Know your Why Podcast:

⁠https://linktr.ee/jasonbalara⁠  

Audio Track:

Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license.⁠ https://creativecommons.org/licenses/⁠

Artist:⁠ http://audionautix.com/⁠