You built your new website a little over a year ago. Who would ever consider that it might need a refresh, upgrade or major overhaul already? But it does need one. With all the changes Google has made to its search algorithm, with all the new tools available for website management and with the new learnings around visitor experience even websites that are a few months old—are undergoing major updates. Page load speed, conversion optimization, interactive elements and performance on mobile are likely impacting your site's ability to rank, be visible to prospects and turn prospects into leads. You should be working on your website every single month, not every few years. In this episode, we’ll break down what’s driving these changes and how you need to respond to them.

What we’ll cover in the show –

• How to dig into your website analytics and uncover the performance impacting issues


• How to stay on top of the changes and create a Growth Driven Design approach to your site


• What might be required to fix up your current site so its optimized for today’s environment


• What level of budget should you be considering for these website upgrades?


• How to decide what resources are needed, skill sets and experiences to get the best results.