Finding Strategic Clarity with Greg Head: Episode 182 of The Action Catalyst Podcast
Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company's marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.
Show Highlights:
You have to figure out what your message is for the world. @GregHeadThings that scale up do so by narrowing down. @GregHeadSuccessful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHeadGoing from ADD to OCD is a requirement for scaling up. @GregHeadIf you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHeadKnow what game you’re playing. @GregHead8 action steps to help you get more strategic marketing clarity for your business.It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead"Mindshare precedes market share" – @ScottMcCain
Visit Greghead.com to learn more about Greg and his insights.
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
Show Highlights:
You have to figure out what your message is for the world. @GregHeadThings that scale up do so by narrowing down. @GregHeadSuccessful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHeadGoing from ADD to OCD is a requirement for scaling up. @GregHeadIf you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHeadKnow what game you’re playing. @GregHead8 action steps to help you get more strategic marketing clarity for your business.It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead"Mindshare precedes market share" – @ScottMcCain
Visit Greghead.com to learn more about Greg and his insights.
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
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